Higher Education is Indeed a Business, the Business of Student Transformation
Preview:
When I first became a higher education professional, I remember being told that higher education was not a business. It was a public good, and as such, we don’t serve customers. Instead, we serve learners. Now more than ever, I reflect on that perspective and ask if it is relevant to society’s emerging realities and today’s public perceptions and expectations for higher education.
Originally published: July 8, 2024
Author: Mordecai Ian Brownlee
Position: President
Institution: Community College of Aurora
Published by: Diverse Issues in Higher Education