A Timely History of College Sport
Preview:
Shedeur Sanders, the University of Colorado quarterback and son of Colorado head coach and former National Football League star Deion Sanders, earns more than $5 million a year from endorsement deals and drives a Rolls-Royce. He made his first in-person appearance in a college classroom at the end of his third semester on campus, which videographers taped for his social media accounts. While Sanders’s compensation is exceptional, starting quarterbacks in the Power Four conferences average more than $800,000 annually through name, image and likeness deals; starting offensive linemen more than $500,000, and starting running backs more than $300,000.
Originally published: November 26, 2024
Author: David Wippman
Position: President Emeritus
Institution: Hamilton College
Published by: Inside Higher Ed